Behavioral Change Communication

Knowing fully the importance of effective behavioral change communication (BCC) in promoting positive social change and achieving its programmatic goals in the areas of education and skills, livelihood and economic empowerment, sexual and reproductive health and rights (SRHR), gender-based violence (GBV), and climate change we employ a comprehensive BCC approach that is tailored to the specific context and target audience of each program. Our Approach to BBC is community driven, participatory and inclusive, evidence-based, culturally sensitive and gender-responsive.

Our BCC approach is a dynamic and evolving process, adapting to the changing needs and challenges of the communities we serve. By employing effective BCC strategies, we are able to empower individuals and communities to adopt positive behaviors, improve their lives, and contribute to a more equitable and sustainable future.